For the first time in Super Bowl history, viewers can watch a lineup of advertisements in three dimensional visuals. According to NBC's website, the network will air its first ever all-3D commercial break running in next Sunday's Super Bowl 43. The annual football extravaganza is known for airing particularly quirky commercials during the breaks and ad slots are reported to cost around three-million-dollars for 30 seconds during this year's Arizona Cardinals-Pittsburgh Steelers matchup. Over 125-million pairs of 3D glasses have been produced by PepsiCo through the SoBe Lifewater brand. They are available for free pick up at 25-thousand SoBe Lifewater retail displays or can be claimed by calling 1-800-646-2904.
The NBC 3D fad doesn't end with the Super Bowl. The following night, on Monday February 2nd, a 3D episode of "Chuck" will air. The episode, titled "Chuck vs. the Third Dimension," will feature guest appearances from NBC Sports analysts as well as Super Bowl champ Jerome Bettis. The special airs on NBC at 8 p.m. Eastern.
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